Social Media Strategy


If you’re not using social media, you’re not connecting with customers.

Beyond just a platform to engage prospective buyers, each social media platform is also:

  • an independent search engine
  • mined by Google and other search engines
  •  a top indicator of social proof

76% of marketers use Social Media to support and boost SEO. (Regalix, 2014)

Each platform is fluid – changing as its users do. How on earth are you supposed to keep up with all of them and the rest of your inbound marketing strategy?

Answer: You don’t. You outsource.

And I don’t mean to the intern down the hall who has an Instagram page and seems to know what she’s doing. You want someone who business account experience, and inbound knowledge who can read your analytics and change gears mid strategy if needed.

As your social media strategist, I give your company a public voice. I can make recommendations on some of your most pressing concerns, including :

  • What social media platforms are the right ones for my company?
  • How active should I be on each platform?
  • How can I build my following?
  • What content should I share?
    …and more!

Don’t have time to learn the ins and outs? That’s okay. I can take social media out of your hair completely.

Social Media Audits + Strategy Creation

Start your social media adventure on the right foot….or get back on track in a hurry.
I recommend these annually as a LOT can happen in a year. Your buyer persona could give up on Twitter, jumping to SnapChat or back to Facebook. One look at MySpace tells you why social audits are needed on the regular.

Your comprehensive audit + strategy includes:

  • Review of how you’re using the platform + where you can improve
  • When you should be posting
  • What you should be posting
  • Optimization tips
  • Hashtags recommendations
  • Competitor comparison (1-2)
  • The recommended posting breakdown for you

Note: Make time to read this! One full audit and strategy can be around 13 pages for 3 platforms.

One social media platform audit + new strategy creation: $450 per platform


Social Media Posting

$155 for 15 posts a week per platform

This project includes:

  • Creation of posts around blogs, offers, etc.
  • Curating related content
  • Use of related hashtags (on appropriate platforms!)

Complete Social Media Management

Basic Buzz
$475
per platform per month
  • Up to 30 unique posts a month
  • Creating unique posts around blogs, offers, etc
  • Curating related content
  • Use of related hashtags
  • Daily monitoring for engagement (responses, retweets, etc)
  • Notifications of when you  need to step in directly
  • Monthly Analytics Check-ins
Queen Bee
$950
per platform per month
  • Up to 60 unique posts a month
  • Creating unique posts around blogs, offers, etc
  • Curating related content
  • Use of related hashtags
  • Daily monitoring for engagement (responses, retweets, etc)
  • Notifications of times when you need to step in
  • Weekly analytics check-ins
  • Outreach to influencers

Approved Social Media Platforms

  • LinkedIn
  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • Instagram  – Note: Additional cost for image creation.